BEFORE: The AI Draft
In today’s rapidly evolving digital landscape, artificial intelligence has become a game-changing tool for content creation. AI writing tools offer unprecedented efficiency and scalability for businesses looking to streamline their content marketing efforts. However, while these innovative solutions provide tremendous value, they also present unique challenges that savvy organizations must navigate carefully.
AI-generated content, often referred to as “AI slop,” represents a growing concern in the content ecosystem. This type of content lacks the human touch that resonates with readers and builds authentic connections. The gap between what AI tools produce and what audiences actually engage with is significant and cannot be ignored.
So what exactly is AI slop? Simply put, it’s content that reads like it was written by a robot. It features generic phrasing, repetitive structures, and lacks the nuance and personality that makes writing compelling. AI slop fails to capture the authentic voice that readers crave in today’s information-rich environment.
This is where human editors become invaluable. Professional editing services like Consider It Written bridge the gap between AI efficiency and human quality. By layering fact-checking, tone refinement, and accountability on top of AI drafts, skilled editors transform robotic content into compelling narratives that actually resonate with target audiences.
The future of content isn’t about choosing between AI and humans—it’s about leveraging the strengths of both. Smart businesses understand that AI tools are powerful starting points, but human expertise is essential for delivering content that truly connects and converts.
AFTER: The CIW Edit
In the few years since ChatGPT exploded onto the scene, AI has grown from running in the background to a tireless assistant for cranking out content. Efficient, highly scalable and fast as hell, these tools quickly became the darlings of companies looking to trim their bloated marketing budgets. But speed has its costs, and businesses are finding out the hard way: if quality matters, a human must be in the loop.
AI slop is what happens when the machines are left to their own devices after an initial prompt. The results are always the same: generic, boring copy full of corporate buzzwords and cliches, void of any personality or connection. In short, the AI strips away humanity: the very thing audiences crave most.
It makes your readers feel like they’ve already read this a hundred times. With tired phrases, padded sentences, boilerplate lists and empty tone, it technically says “something,” but it never reads like “someone.” And that’s where you start losing people.
This is why a human editor is essential. At Consider It Written, I take AI-generated drafts and run them through a real editorial process: I fact-check, trim the fat, and sharpen the message and tone so it carries a clear, human voice. The end result isn’t just cleaner copy; it’s writing that sounds like you and actually connects with the people you’re trying to reach.
You don’t have to choose between AI and real human writing. Let the bot draft the bones. Then hand me the slop, and I’ll turn it into something with soul.
Something people will actually read.